LAFFF has partnered with two venues with a combined history of 159 years at the forefront of fashion and technology in Los Angeles to host the two-day festival, taking place on October 5th and 6th. Day I will be hosted at Fred Segal‘s flagship Sunset Boulevard location and Day II at the Technicolor Experience Center (TEC) in Culver City – more info.
We celebrate the emerging medium of fashion film while also promoting an inclusive, open society by using film and fashion influences to inspire meaningful interactions on cultural expression and creative identity. By partnering with two of the most respected film and fashion brands in Los Angeles, the festival will bring to fashion film to life in two unique environments – fusing creativity and design with emerging technology. The cultural initiative has focused on creative collaborations that draw heavily from progressive ideas that use emerging tech – and in October, both locations will be at the frontline of this creative marketing revolution.
LAFFF promises to be a dazzling showcase of how fashion, beauty and tech are blending to create a visionary retail experience. At the same time, LAFFF is pushing brands to further engage with their audience to create a truly connected consumer.